dc.contributor.advisor | Kapoor, Anuj | |
dc.contributor.author | Sanghvi, Meet Kumar Jigar | |
dc.date.accessioned | 2021-11-25T09:19:40Z | |
dc.date.available | 2021-11-25T09:19:40Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://hdl.handle.net/11718/24766 | |
dc.description.abstract | Spotify, since its inception in 2006, has grown into a household name. It boasts over 345 Million MAUs in 2021 and is present in over 170 countries. Spotify has arguably changed the way people consume music and can be considered a breakthrough product in all regards. Spotify follows a simple freemium model; there is a free ad-supported version and a premium version with better features and no ads. There are around 155 Million Premium subscribers in 2020 out of the 345 Mn users. Spotify pays a fixed amount per stream to the music owners (This amount is then distributed between the artist and the music label in a pre-decided split). Thus, regardless of what revenues a stream makes, Spotify needs to pay a fixed amount for every song stream (A song played for more than 30 s). | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Spotify’s customer journey | en_US |
dc.subject | Spotify ads | en_US |
dc.subject | Spotify | en_US |
dc.title | Spotify ads: a blunder or a genius? | en_US |
dc.type | Student Project | en_US |