Digital marketing strategy for Himsuta

Abstract

The awareness of consumers on the type of products purchased is growing over time; this is especially the case for skincare goods. The global skin care products market size was valued at almost USD 133.90 billion in 2018 and is expected to grow to roughly USD 189.3 billion by 2025. India also has a favourable growth outlook. It has been growing at a compound annual growth rate of 10% since 2014, and the market was valued at USD 2.7 billion in 2019. Changing lifestyle and growing desire for health-promoting and self-care products, along with availability of higher disposable income would continue to aid this positive increase in the market value. In the specific case of natural and organic skincare, the growth rate is faster than that of the other types where it is expected to grow at a CAGR of 5.0% from 2020 to 2027. In India as well, naturals is a sizable partition (with Face and Body constituting 30% of the market). Premium naturals is an emerging new partition in the country with players like Kama Ayurveda and Forest Essentials.