The disruptive business model of Ninjacart: a review of current processes and recommendations for the way forward

dc.contributor.advisor	Vemireddy, Vidya
dc.contributor.author	Rakesh, Abhishek
dc.contributor.author	V, Nayana D
dc.date.accessioned	2021-11-25T11:21:58Z
dc.date.available	2021-11-25T11:21:58Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24808
dc.description.abstract	Farmers of India have been instrumental in feeding the rapidly growing population of India. However, we observe that they cannot reap profits from agricultural activities, leading them to a vicious cycle of debts and loans. Moreover, limited end to end connectivity, inadequate storage facility and a supply-demand mismatch has aggravated the situation in addition to their hard-earned margins being withered out by middlemen and agents (Moneylife Digital Team, 2011). Farmers suicide also had been on the rise with recorded numbers of 2997 in just a year 2015 (Mohan, 2016). Inevitably, this has been a contributing factor of India losing around 2000 farmers per day due to shifting away from agricultural activities.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Ninjacart	en_US
dc.subject	Disruptive Business Model	en_US
dc.subject	Agriculture supply chain	en_US
dc.title	The disruptive business model of Ninjacart: a review of current processes and recommendations for the way forward	en_US
dc.type	Student Project	en_US