Browsing Open Access Journal Articles by Author "Banerjee A."
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Deciding where to buy: Store choice behaviour of Indian shoppers
Sinha P.K.; Banerjee A.; Uniyal D.P. (SAGE Publications Ltd, 2002)Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ... -
Effective retail promotion management: Use of point of sales information resources
Banerjee A.; Banerjee B. (SAGE Publications Ltd, 2000)The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance business ...