Browsing Open Access Journal Articles by Author "Gupta, Vishal"
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Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: a social identity theory perspective
Mittal, Shweta; Gupta, Vishal; Motiani, Manoj (Elsevier, 2022-03)Brand love has largely been examined from a customer perspective and seldom from an employee perspective. Drawing on the social identity theory, this study attempts to examine employee brand love and its relationship with ...