Browsing Open Access Journal Articles by Author "Saiyadain M.S."
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Communicator discrepancy, perceived credibility, and opinion change
Saiyadain M.S. (1969)How credible and at what level of discrepancy a source should be in order to be sufficiently influential is examined in this study. PROCEDURE: Perceived credibility and communicator discrepancy were manipulated. 100 Ss, ... -
Influence as a function of communicator discrepancy and his prestige
Saiyadain M.S. (1969)Studies in the field of persuasion and communication have used known sources to test the effect of credibility on influence. What pattern of opinion change occurs when Ss themselves identify the credibility of the communicator, ... -
The effects of influence conditions and discrepancy upon authoritarian conformity
Saiyadain M.S.; Summers D.A. (1973)Having made a series of numerosity judgments, Ss were exposed to judgments presumably made by three other individuals. The discrepancy between Ss' judgments and those attributed to the others was either small or large and ...