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    • Debunking fake ad claims: the moderating role of gender 

      Banerjee, Somak; Rocereto, Joseph H.; Kwak, Hyokjin; Pandey, Arpita (Taylor & Francis, 2023-01-31)
      Countering ads with fake claims represent a significant challenge for marketers and policymakers. We show how gender can help better target debunking efforts toward fake ads. First, we find that females (vs. males) show ...