Browsing Open Access Journal Articles by Subject "Liberalization"

Now showing items 1-2 of 2

    • Comparative advertising in India: Need to strengthen regulations 

      Pathak A. (SAGE Publications Ltd, 2005)
      With the liberalization and globalization of the Indian economy, firms have been aggressively and vigorously promoting their products and services. In a comparative environment, every representation of a product or service ...

    • Implementation of vrs in India 

      Maheshwari S.K.; Kulkarni V. (SAGE Publications Ltd, 2003)
      In today's Indian business environment, inter-organization rivalry has become intense. Most of the organizations in the erstwhile protected business environment had focused on production volumes, not necessarily on ...