Browsing Open Access Journal Articles by Subject "Zone commerciale"
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The commercialisation of shopping malls in india: From � creating � to � meeting � demand [La commercialisation des malls en inde: de la � cr閍tion � de la demande a sa � rencontre 籡
(Association de Geographes Francais, 2018)� We explore the engagement of the Indian society with a new place of consumption in India 梩he shopping mall. Based on extensive interviews with managers and consumers across Indian cities, we address the commercialisation ...