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Influence as a function of communicator discrepancy and his prestige
(1969)
Studies in the field of persuasion and communication have used known sources to test the effect of credibility on influence. What pattern of opinion change occurs when Ss themselves identify the credibility of the communicator, ...
Communicator discrepancy, perceived credibility, and opinion change
(1969)
How credible and at what level of discrepancy a source should be in order to be sufficiently influential is examined in this study. PROCEDURE: Perceived credibility and communicator discrepancy were manipulated. 100 Ss, ...