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Planet health
(SAGE Publications Ltd, 2006)
Shopping orientation in the evolving Indian market
(SAGE Publications Ltd, 2003)
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...
Deciding where to buy: Store choice behaviour of Indian shoppers
(SAGE Publications Ltd, 2002)
Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ...