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Incentive outlay ratios in fast moving consumer goods sector in india
(SAGE Publications Ltd, 2005)
Inflationary trends in the economy have led to increased media costs forcing many companies to increase their expenditure on sales promotion activities. It has been recognized that well-planned sales promotion activities ...
Rural finance in contemporary times: Interface with microfinance
(SAGE Publications Ltd, 2005)
In India, when we talk about rural finance, the stereotype offered is that of a banking system that fails to reach out to the poorer clients and, when it does, fails to recover the money so disbursed. The counter-point ...
Manager as a trainer, a coach, and a mentor
(SAGE Publications Ltd, 2005)
This paper argues that for effective development of managers, training programmes are far from sufficient. The major development of managerial capabilities, in fact, takes place not so much as a result of training programmes ...
What is the future of the case method in management education in India?
(SAGE Publications Ltd, 2005)
This colloquium serves as a conceptual and experiential platform to stage the insights generated on the case method by the faculty who have taught and/or trained at the Indian Institute of Management, Ahmedabad (IIMA). It ...
Information asymmetry and trust: A framework for studying microfinance in India
(SAGE Publications Ltd, 2005)
In recent times, microfinance has emerged as a major innovation in the rural financial marketplace. Microfinance largely addresses the issue of access to financial services. In trying to understand the innovation of ...
Comparative advertising in India: Need to strengthen regulations
(SAGE Publications Ltd, 2005)
With the liberalization and globalization of the Indian economy, firms have been aggressively and vigorously promoting their products and services. In a comparative environment, every representation of a product or service ...
International marketing strategies in india: An application of mixed method investigation
(SAGE Publications Ltd, 2005)
Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing ...