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Q-Connect: Reaching Rural Customers with Assam Mobile Theatre

dc.contributor.authorAbhishek
dc.contributor.authorDandotiya G.
dc.date.accessioned2022-02-11T10:14:05Z
dc.date.available2022-02-11T10:14:05Z
dc.date.issued2017
dc.identifier.citationAbhishek, & Dandotiya, G. (2017). Q-Connect: Reaching Rural Customers with Assam Mobile Theatre. Vikalpa, 42(1). https://doi.org/10.1177/0256090916686682
dc.identifier.issn2560909
dc.identifier.urihttps://www.doi.org/10.1177/0256090916686682
dc.identifier.urihttp://hdl.handle.net/11718/25232
dc.language.isoen_US
dc.publisherSAGE Publications Ltd
dc.relation.ispartofVikalpa
dc.subjectAssam Mobile Theatre
dc.subjectEvent-based Promotions
dc.subjectFolk Media
dc.subjectRural Advertising
dc.titleQ-Connect: Reaching Rural Customers with Assam Mobile Theatre
dc.typeArticle
dc.rights.licenseCC BY-NC, CC BY
dc.contributor.affiliationIMT Ghaziabad, India
dc.contributor.affiliationIIM Ahmedabad, India
dc.contributor.affiliationToulouse Business School, France
dc.contributor.institutionauthorAbhishek, IMT Ghaziabad, India
dc.contributor.institutionauthorDandotiya, G., IIM Ahmedabad, India, Toulouse Business School, France
dc.description.scopusid57188561775
dc.description.scopusid57195110485
dc.identifier.doi10.1177/0256090916686682
dc.identifier.endpage50
dc.identifier.startpage36
dc.identifier.issue1
dc.identifier.volume42


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    The open-access journal articles collection includes articles published by faculty/researcher of Indian Institute of Management Ahmedabad in Gold/Diamond/ Hybrid/Green Open Access Journal. The Gold/Diamond Open Access Journals are those which published research articles as open access and are primarily licensed under the creative commons.

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