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Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?

dc.contributor.authorSharma S.
dc.contributor.authorSharma V.
dc.date.accessioned2022-02-11T10:14:06Z
dc.date.available2022-02-11T10:14:06Z
dc.date.issued2016
dc.identifier.citationSharma, S., & Sharma, V. (2016). Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? Vikalpa, 41(3). https://doi.org/10.1177/0256090916662741
dc.identifier.issn2560909
dc.identifier.urihttps://www.doi.org/10.1177/0256090916662741
dc.identifier.urihttp://hdl.handle.net/11718/25234
dc.language.isoen_US
dc.publisherSAGE Publications Ltd
dc.relation.ispartofVikalpa
dc.titleCan a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?
dc.typeArticle
dc.rights.licenseCC BY-NC, CC BY
dc.contributor.affiliationIIM, Ahmedabad, India
dc.contributor.affiliationIIT, Delhi, India
dc.contributor.institutionauthorSharma, S., IIM, Ahmedabad, India
dc.contributor.institutionauthorSharma, V., IIT, Delhi, India
dc.description.scopusid36523834000
dc.description.scopusid57212921133
dc.identifier.doi10.1177/0256090916662741
dc.identifier.endpage263
dc.identifier.startpage261
dc.identifier.issue3
dc.identifier.volume41


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    The open-access journal articles collection includes articles published by faculty/researcher of Indian Institute of Management Ahmedabad in Gold/Diamond/ Hybrid/Green Open Access Journal. The Gold/Diamond Open Access Journals are those which published research articles as open access and are primarily licensed under the creative commons.

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