What is the future of the case method in management education in India?

Abstract

This colloquium serves as a conceptual and experiential platform to stage the insights generated on the case method by the faculty who have taught and/or trained at the Indian Institute of Management, Ahmedabad (IIMA). It comprises three sections titled Contexts (including Technology and Culture), Institutions, and Futures. The institutions comprise IIM, Ahmedabad, IIM, Bangalore, and IIM, Indore though the primary focus remains on the curricular and pedagogical innovations at IIMA. The insights on the future of the case method in India that emerged from the colloquium are the following: The availability of information and communication technologies in the emerging milieu is not a threat but an opportunity to reinvent the method; this, however, requires breaking from the 慶lassical method' in order to innovate. The changing demographics of the classroom necessitate a greater appreciation and sensitization to how cultural differences can affect the receptivity to the case method. The written analysis of cases (WAC) was and will continue to remain the site for introducing the case method to the incoming students of the Post-Graduate Programme (PGP) at IIMA. Communication skills can be taught effectively if a performative dimension is built into the case discussion through role plays. Many of the cases used in the IIMs reflect the ethos of a socialist, pre-liberal era of the Indian economy. There is a pressing need to develop cases that reflect the economic developments of recent times. The case method will continue to be the mainstay of the forthcoming PGPX (PGP for executives) at IIMA since the greater work experience of the participants will make it possible to combine 慽nductive and personalized' forms of learning. An examination of the barriers to effective case teaching and writing at IIM, Bangalore reveals that a formal review process may help to increase the standard of cases and teaching notes. The institutionalization of the case method in a new IIM requires enormous efforts on the part of both individual faculty (with prior exposure to the method) and the institute as a whole. The learnings from the experiment at IIM, Indore are relevant to understanding what is at stake in the replication of the method in a new institution. The Socratic Method is not synonymous with the case method; it is not the instructor's task to invoke the dialectical method in response to an 慽nner voice,' but an attempt to facilitate the learning process. The method persists despite adverse conditions in many institutions. Questions of form remain more important than content in teaching through this method since it helps to negotiate the gap between 憁anagement reality' and 憁ethodical management.' The method should move from a mere 憄ost-mortem' of a business situation to a dynamic orientation and facilitate active learning through the realization of the dictum that 憈he past is in the present as in the future.' The case method will continue to structure the education of managers in the future despite changes in the nature of competition, the organizational environment, etc. However, it may be necessary to supplement the case method with field-based projects to generate the habit of decision-making; this will also make the learning contemporary for the participants. � 2005, SAGE Publications Ltd. All rights reserved.