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Effective retail promotion management: Use of point of sales information resources

dc.contributor.authorBanerjee A.
dc.contributor.authorBanerjee B.
dc.date.accessioned2022-02-11T10:14:56Z
dc.date.available2022-02-11T10:14:56Z
dc.date.issued2000
dc.identifier.citationBanerjee, A., & Banerjee, B. (2000). Effective retail promotion management: Use of point of sales information resources. Vikalpa, 25(4). https://doi.org/10.1177/0256090920000406
dc.identifier.issn2560909
dc.identifier.urihttps://www.doi.org/10.1177/0256090920000406
dc.identifier.urihttp://hdl.handle.net/11718/25304
dc.description.abstractThe increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance business dicision-making process. This paper discusses the strategic role that management of customer information resources can play for the growth and sustenance of business. This paper also provides examples of simple analysis using POS data that can directly aid practising managers in their strategic and tactical decision-making. � 2000, � 2000 SAGE Publications.
dc.language.isoen_US
dc.publisherSAGE Publications Ltd
dc.relation.ispartofVikalpa
dc.titleEffective retail promotion management: Use of point of sales information resources
dc.typeArticle
dc.rights.licenseCC BY-NC, CC BY
dc.contributor.affiliationIndian Institute of Management, Ahmedabad, India
dc.contributor.institutionauthorBanerjee, A., Indian Institute of Management, Ahmedabad, India
dc.contributor.institutionauthorBanerjee, B., Indian Institute of Management, Ahmedabad, India
dc.description.scopusid56991444200
dc.description.scopusid56684346600
dc.identifier.doi10.1177/0256090920000406
dc.identifier.endpage60
dc.identifier.startpage51
dc.identifier.issue4
dc.identifier.volume25


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    The open-access journal articles collection includes articles published by faculty/researcher of Indian Institute of Management Ahmedabad in Gold/Diamond/ Hybrid/Green Open Access Journal. The Gold/Diamond Open Access Journals are those which published research articles as open access and are primarily licensed under the creative commons.

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