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Influence as a function of communicator discrepancy and his prestige

dc.contributor.authorSaiyadain M.S.
dc.date.accessioned2022-02-11T10:17:13Z
dc.date.available2022-02-11T10:17:13Z
dc.date.issued1969
dc.identifier.citationSAIYADAIN, M. S. (1969). INFLUENCE AS A FUNCTION OF COMMUNICATOR DISCREPANCY AND HIS PRESTIGE. Japanese Psychological Research, 11(2). https://doi.org/10.4992/psycholres1954.11.41
dc.identifier.issn215368
dc.identifier.urihttps://www.doi.org/10.4992/psycholres1954.11.41
dc.identifier.urihttp://hdl.handle.net/11718/25412
dc.description.abstractStudies in the field of persuasion and communication have used known sources to test the effect of credibility on influence. What pattern of opinion change occurs when Ss themselves identify the credibility of the communicator, is the concern of this study. PROCEDURE: In a reading comprehension-test-situation Ss made their judgements about their degree of agreement with the author on an issue. RESULTS: (1) Opinion change was found to be curvilinearly related with low prestige source. (2) Variation in the prestige of the communicator did not make any significant difference. (3) The two curves interacted significantly showing that at some points the means of the two sources are significantly away from each other. � 1969, The Japanese Psychological Association. All rights reserved.
dc.language.isoen_US
dc.relation.ispartofJapanese Psychological Research
dc.titleInfluence as a function of communicator discrepancy and his prestige
dc.typeArticle
dc.contributor.affiliationIndian Institute of Management, Ahmedabad, India
dc.contributor.institutionauthorSaiyadain, M.S., Indian Institute of Management, Ahmedabad, India
dc.description.scopusid7801555540
dc.identifier.doi10.4992/psycholres1954.11.41
dc.identifier.endpage45
dc.identifier.startpage41
dc.identifier.issue2
dc.identifier.volume11


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