• Login
    View Item 
    •   IIMA Institutional Repository Home
    • Faculty Publications (Bibliographic)
    • Open Access Journal Articles
    • View Item
    •   IIMA Institutional Repository Home
    • Faculty Publications (Bibliographic)
    • Open Access Journal Articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: a social identity theory perspective

    Thumbnail
    View/Open
    Examining_the_linkages_between_employee_brand_love_affective_commitment_positive_word-of-mouth_and_turnover_intentions_A_social_identity_theory_perspective.pdf (417.6Kb)
    Date
    2022-03
    Author
    Mittal, Shweta
    Gupta, Vishal
    Motiani, Manoj
    Metadata
    Show full item record
    Abstract
    Brand love has largely been examined from a customer perspective and seldom from an employee perspective. Drawing on the social identity theory, this study attempts to examine employee brand love and its relationship with affective commitment, positive word-of-mouth (PWOM) behaviour, and turnover intention. Using a sample of 289 professionals from public and private sector insurance companies in India, we find that employee brand love has a significant positive effect on affective commitment and PWOM, as well as a significant negative effect on turnover intention. Furthermore, affective commitment mediates the relationship of employee brand love with PWOM and turnover intention. Implications for theory and practice are discussed.
    URI
    http://hdl.handle.net/11718/25732
    Collections
    • Open Access Journal Articles [352]

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of IIMA Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV