| dc.contributor.author | Nagar, Akanksha | |
| dc.date.accessioned | 2022-09-22T09:38:07Z | |
| dc.date.available | 2022-09-22T09:38:07Z | |
| dc.date.issued | 2022-09-19 | |
| dc.identifier.uri | http://hdl.handle.net/11718/25825 | |
| dc.language.iso | en | en_US |
| dc.publisher | Financial Express | en_US |
| dc.subject | Social media marketing | en_US |
| dc.subject | Beauty brands and marketing | en_US |
| dc.subject | Consensus based marketing | en_US |
| dc.title | Off the beaten track | en_US |
| dc.title.alternative | Sponsored influencer content | en_US |
| dc.title.alternative | Why new-age beauty brands are opting for consensus-based marketing | en_US |
| dc.title.alternative | Listen, learn, act, repeat | en_US |
| dc.type | Newspaper | en_US |
