Evolving consumer behavior with the advent of metaverse

dc.contributor.advisor	Sharma, Rajat
dc.contributor.author	Daniel, Christopher Vijay
dc.contributor.author	Kadhane, Kamini
dc.contributor.author	Bhargava, Bhavesh
dc.date.accessioned	2022-12-14T11:40:39Z
dc.date.available	2022-12-14T11:40:39Z
dc.date.issued	2022-09-01
dc.identifier.uri	http://hdl.handle.net/11718/25925
dc.description.abstract	This project's scope is to study the technological advancements in the field of Metaverse by innovative organizations like Meta (erstwhile Facebook), Microsoft, Unity, etc. We will review the retail experiences built by Fashion brands like H&M, Zara, etc. Lastly, we plan to speak with regular customers of fashion who are tech enthusiasts to retrieve their initial views & feedback on the changing landscape. Perform observational study on the consumer with varied demographics to understand online purchase journey, touchpoint, and level of efforts. Using this information, we will derive suggestions and ideas for a fashion retail business to plan for the upcoming technology shift.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Consumer behavior	en_US
dc.subject	Metaverse	en_US
dc.subject	Consumers	en_US
dc.subject	brand-consumer relationships	en_US
dc.title	Evolving consumer behavior with the advent of metaverse	en_US
dc.type	Student Project	en_US