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dc.contributor.advisorSharma, Rajat
dc.contributor.authorTiwari, Ridhima
dc.contributor.authorKothari, Yash
dc.contributor.authorShaha, Pritam Bharat
dc.date.accessioned2022-12-21T06:04:42Z
dc.date.available2022-12-21T06:04:42Z
dc.date.issued2022-12
dc.identifier.urihttp://hdl.handle.net/11718/25945
dc.description.abstractIn today’s modern world, time is a constraint, and everyone is looking for a short break for relaxation and rejuvenation, for spending quality time with the near ones. After a hectic work week, we often think to escape to a nearby destination to get ourselves a change, a recharge from the daily stuff and a satisfying experience in a short time of a weekend. It is observed that the demand for Weekend Stays / One Day Outing is increasing in metro cities. Families / Friends / Corporates are looking for a place to relax, celebrate, rejuvenate their weekends. It is a popular concept amongst middle class and upper middle class. So as the concept of weekend gateways has gained traction, Resorts have come up with shorter one day packages for tourists who have lesser time to give it to the tour. The work week and post that the weekend have become very common terminologies among every class now a days. Many Multinational companies having operations in India prefer to have a five-day week followed by 2 days week end break. This was lately adopted by almost every sector and the concept of weekend tourism is emerged from this setting. Our study aims to find out the motivation for customers to do such short brake outings, the potential expectations from such a place and further to get insights about marketing and business strategy and to analyse this business in the cities of Bangalore and Pune. These cities are selected looking at the all-round growth in Education, Industry, IT and Infrastructure in recent years. However, the data analysis can be applied to any of the similar city in our country.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectMarket potentialen_US
dc.subjectWeekend Gatewaysen_US
dc.subjectTourismen_US
dc.subjectBusiness strategyen_US
dc.titleUnderstanding the market potential for weekend gateways (One Day Picnic Places), conceptualizing the experience and crafting a strategy for such businesses.en_US
dc.typeStudent Projecten_US


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