Effective brand building strategy for agriculture and processed food through online marketing
Abstract
The key backbone of the India's economy is agriculture. Every day, as the population grows, there is a
corresponding rise in the need for food. Due to the rising demand, the farming industry must adopt highspeed
semi- and fully automated equipment. A sizable portion of the Indian population works mostly in
agriculture. Although several OEMs offer cutting-edge technological resources, the majority of rural
farmers (particularly in the Southern and Eastern belts) continue to employ conventional agricultural
methods. The perspective of rural farmers may play a significant role in the difficulty of implementing
agriculture automation technologies for the people in rural areas in India.
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