Effective brand building strategy for agriculture and processed food through online marketing

Abstract

The key backbone of the India's economy is agriculture. Every day, as the population grows, there is a corresponding rise in the need for food. Due to the rising demand, the farming industry must adopt highspeed semi- and fully automated equipment. A sizable portion of the Indian population works mostly in agriculture. Although several OEMs offer cutting-edge technological resources, the majority of rural farmers (particularly in the Southern and Eastern belts) continue to employ conventional agricultural methods. The perspective of rural farmers may play a significant role in the difficulty of implementing agriculture automation technologies for the people in rural areas in India.