Automotive consulting - a platform strategy
Abstract
• Market Research to explore the need and expectations from such a Platform from both Auto OEM employees (Solution Providers) and Dealerships (Solution Seekers)
• Assessment of Key-Value propositions for Solution providers and Solution Seekers to join the Platform.
• Exploring the scope of onboarding Domain Experts and Dealerships from Automotive Industry on a platform.
• Creating a community of Automotive Experts and Harmonizing the Experts in a Community format.
• Exploring the scope of engagement & retention of Experts through social interactions, gamification, expertise validation, networking opportunities, etc.
• Explore the Designing aspects of the Platform concerning Pseudonymity, Disintermediation, Digital marketing strategies, etc.
• Strategies for Monetizing the Platform.
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- Student Projects [3208]