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dc.contributor.authorKaur, Kulvinder
dc.contributor.authorGupta, Samrat
dc.date.accessioned2023-01-06T10:46:22Z
dc.date.available2023-01-06T10:46:22Z
dc.date.issued2022-11-22
dc.identifier.citationKaur, K., & Gupta, S. (2022). Towards dissemination, detection and combating misinformation on social media: a literature review. Journal of Business & Industrial Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JBIM-02-2022-0066en_US
dc.identifier.issn0885-8624
dc.identifier.urihttp://hdl.handle.net/11718/26018
dc.description.abstractPurpose Social media is becoming a hub of fake content, be it political news, product reviews, business promotion or any other sociocultural event. This study aims to provide a comprehensive review of the emerging literature to advance an understanding of misinformation on social media platforms, which is a growing concern these days. Design/methodology/approach The authors curate and synthesize the dispersed knowledge about misinformation on social media by conducting a systematic literature review based on the preferred reporting items for systematic reviews and meta-analyses framework. The search strategy resulted in 446 research articles, out of which 33 relevant articles were identified for this research. Findings Misinformation on social media spreads swiftly and may result in negative consequences. This review identifies 13 intrinsic predictors of the dissemination, 11 detection approaches and 10 ways to combat misinformation on social media. Originality/value The study adds to the present knowledge of spread and detection of misinformation on social media. The results of this study will be beneficial for researchers and practitioners and help them in mitigating the harmful consequences of the spread of misinformation.en_US
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.relation.ispartofJournal of business & industrial marketingen_US
dc.subjectInformation technologyen_US
dc.subjectCommunicationen_US
dc.subjectLiterature reviewen_US
dc.subjectSocial mediaen_US
dc.titleTowards dissemination, detection and combating misinformation on social media: a literature reviewen_US
dc.typeArticleen_US


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    The open-access journal articles collection includes articles published by faculty/researcher of Indian Institute of Management Ahmedabad in Gold/Diamond/ Hybrid/Green Open Access Journal. The Gold/Diamond Open Access Journals are those which published research articles as open access and are primarily licensed under the creative commons.

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