Exploring the possibility of daily car cleaning service

Abstract

Once a car is sold, it requires a lot of services for its maintenance & upkeep. This is referred to as the car aftermarket space. To tap the needs of maintaining the cleanliness of the car, Aadarsh started a venture named Car Swachh, based out of Kolkata, that provides doorstep car deep cleaning services. What we also notice is that there is a daily need for car cleaning by car owners across the country. To cater to this demand, we aim & hope to figure out a model of daily car cleaning with which we can run pilot projects at three different locations across the country. In this project, we hope to figure out the needs of the consumer, the price as per the geography that they would be willing to pay and how to maintain a balance between demand & supply.