Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015
Abstract
As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income and young population has helped achieve this growth.
Maruti Suzuki, a subsidiary of Suzuki Motor Corporation, is the largest player in the passenger vehicles segment with 51% market share. In India, Maruti has presence across mini, compact, mid-sized sedan and utility vehicles.
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