Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015

dc.contributor.advisor	Pingali, Viswanath
dc.contributor.author	Yadav, Shantanu Singh
dc.contributor.author	Kalathuru, Bindu Priya
dc.date.accessioned	2023-03-27T06:03:22Z
dc.date.available	2023-03-27T06:03:22Z
dc.date.issued	2021-09-07
dc.identifier.uri	http://hdl.handle.net/11718/26180
dc.description.abstract	As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income and young population has helped achieve this growth. Maruti Suzuki, a subsidiary of Suzuki Motor Corporation, is the largest player in the passenger vehicles segment with 51% market share. In India, Maruti has presence across mini, compact, mid-sized sedan and utility vehicles.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Consumer perception - Maruti Suzuki	en_US
dc.subject	Budget brands post	en_US
dc.subject	Purchase - Car	en_US
dc.subject	Nexa - Arena	en_US
dc.subject	Maruti Suzuki	en_US
dc.title	Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015	en_US
dc.type	Student Project	en_US