OTT industry in India: a paradise for marketers

dc.contributor.advisor	Verma, Sanjay
dc.contributor.author	Saha, Debolina
dc.contributor.author	Sahoo, Pratikshya
dc.date.accessioned	2023-03-27T06:20:03Z
dc.date.available	2023-03-27T06:20:03Z
dc.date.issued	2021-09-07
dc.identifier.uri	http://hdl.handle.net/11718/26189
dc.description.abstract	In India, OTT originated with the launch of BIGFlix by Reliance Entertainment in 2008. The giant players, Netflix and Amazon Prime, were launched in India in 2016. Stronger network connections, increasing internet penetration, and growing use of smartphones have led to an increase in usage of OTT on a day-to-day basis. Moreover, the lockdown imposed by COVID-19 led to a ~30% increase in the number of paid subscribers from 22.2 million to 29 million between March and July 2020	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Market - OTT	en_US
dc.subject	OTT - Industry	en_US
dc.subject	OTT content	en_US
dc.subject	OTT platform	en_US
dc.title	OTT industry in India: a paradise for marketers	en_US
dc.type	Student Project	en_US