Impact of social media on political campaigns with a special emphasis on Indian political scenario

dc.contributor.advisor	Rai, Rajnish
dc.contributor.author	Sapra, Oshin
dc.contributor.author	Mishra, Sourav
dc.date.accessioned	2023-03-30T06:21:04Z
dc.date.available	2023-03-30T06:21:04Z
dc.date.issued	2021-09-07
dc.identifier.uri	http://hdl.handle.net/11718/26211
dc.description.abstract	During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a similar approach had been employed by the Bharatiya Janata Party for Narendra Modi, their prime ministerial candidate in the 2014 Lok Sabha Elections. With the advent of technological development, new methodologies are being used to tap into social media data for building and running political campaigns. Furthermore, social media is used to reach out to potential voters, especially youth, for agenda expansion and capturing votes	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Social media	en_US
dc.subject	Political compaigns	en_US
dc.subject	Indian political scenario	en_US
dc.subject	Campaign strategy	en_US
dc.title	Impact of social media on political campaigns with a special emphasis on Indian political scenario	en_US
dc.type	Student Project	en_US