| dc.contributor.advisor | Sharma, Rajat | |
| dc.contributor.author | Verma, Amrisha | |
| dc.contributor.author | Gudikal, Vijay Kumar | |
| dc.date.accessioned | 2023-03-30T06:36:18Z | |
| dc.date.available | 2023-03-30T06:36:18Z | |
| dc.date.issued | 2021-09-07 | |
| dc.identifier.uri | http://hdl.handle.net/11718/26218 | |
| dc.description.abstract | This report will try to uncover the type of gamification technique used and how the gamification tool has been implemented across various tech products like ed-tech, food tech, health tech, etc. It will also focus on researching the type of Gamification that is more effective in the Food Tech platforms.
The project was based on interviews and surveys of users across various Food Tech Apps; and we have tried to determine the overall effectiveness of Gamification as a tool for customer engagement in these apps.
In our study, we have tried to answer the following questions with respect to usage of Food Tech products:
• What is the impact of Gamification on the customers and its significance in increasing the customer retention and growth hacking?
• What are the factors that lead to customer retention/ repeat usage for apps when applied Gamification? | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Customer retention | en_US |
| dc.subject | Gamification - customer | en_US |
| dc.subject | Growth hacking | en_US |
| dc.subject | Food tech products | en_US |
| dc.subject | Gamification elements -customers | en_US |
| dc.subject | Gamification elements | en_US |
| dc.title | Effectiveness of gamification in customer retention & growth hacking in food tech products | en_US |
| dc.type | Student Project | en_US |
