| dc.description.abstract | The rise of the internet based economy and social media usage has helped a brand or content
producer to get direct feedback from the user in the form of comments, likes or dislikes about
the functionality or the experience provided by the same product or service. The data
generated through these platforms has high Volume & variety, but with the help of machine
learning algorithms which can generate non-linear relationships, these qualitative insights can
be used to gain useful quantitative insights. We carry out sensitivity analysis on the comments
or reviews posted by customers of PlayStation4 and analyse the change in behaviour and
attitude of purchaser over the course of lifecycle of PS4. We identified that during the growth
stage the consumers are more centric towards product features and specifications and during
the maturity stage they become more experienced centric. We also find that repeat upgrades
and intervention in terms of new game launces can prolong the lifecycle of PS4 and in turn
result an increase in total sales. | en_US |
