Interconnection between fan engagement to a tweet and nature, structure and timing of the tweet

Abstract

Through our study, we want to explore the different content strategies adopted by IPL franchises during different situations in the off-season and how these strategies drive user engagement on Twitter. We also like to break-up tweets into various elements like tone, structure (media usage, emojis, tagging,etc.) and timing and find out how various elements can be used together in the best way for high engagement.