Interconnection between fan engagement to a tweet and nature, structure and timing of the tweet

dc.contributor.advisor	Majumdar, Adrija
dc.contributor.author	K, Ponnarasu
dc.contributor.author	Baviskar, Hrishikesh
dc.date.accessioned	2023-04-02T09:13:52Z
dc.date.available	2023-04-02T09:13:52Z
dc.date.issued	2021-09-07
dc.identifier.uri	http://hdl.handle.net/11718/26261
dc.description.abstract	Through our study, we want to explore the different content strategies adopted by IPL franchises during different situations in the off-season and how these strategies drive user engagement on Twitter. We also like to break-up tweets into various elements like tone, structure (media usage, emojis, tagging,etc.) and timing and find out how various elements can be used together in the best way for high engagement.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Fan engagement	en_US
dc.subject	Tweet	en_US
dc.subject	Twitter - Social media	en_US
dc.subject	IPL Franchises	en_US
dc.title	Interconnection between fan engagement to a tweet and nature, structure and timing of the tweet	en_US
dc.type	Student Project	en_US