Sexual wellness market in India: Why aren’t we talking about female pleasure?
dc.contributor.advisor | Roy, Subhadip | |
dc.contributor.author | Ghuguloth, Sreehitha | |
dc.contributor.author | Ramji, Sonali | |
dc.date.accessioned | 2023-04-02T09:53:20Z | |
dc.date.available | 2023-04-02T09:53:20Z | |
dc.date.issued | 2021-09-07 | |
dc.identifier.uri | http://hdl.handle.net/11718/26271 | |
dc.description.abstract | A major trend change that was observed in the last 5 decades is that consumption has increased in the smaller towns and cities as the metro cities continue to consume it at a higher rate. Tier-II towns like Jaipur, Surat, Lucknow, Coimbatore, and Chandigarh have seen the quickest development, while Tier-III cities like Kohima, Davangere, Hisar, Khorda, and Bhatinda have the largest basket size, according to a study performed by the site Thatspersonal.com last year. Even among them there is a trend of increasing purchases made by women. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Sexual wellness | en_US |
dc.subject | Sexual wellness market | en_US |
dc.subject | Sexual wellness market - India | en_US |
dc.subject | Female pleasure | en_US |
dc.subject | Sex toys industry - India | en_US |
dc.title | Sexual wellness market in India: Why aren’t we talking about female pleasure? | en_US |
dc.type | Student Project | en_US |
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