dc.contributor.advisor | Sahay, Arvind | |
dc.contributor.author | Behera, Dibyajyoti | |
dc.contributor.author | Gupta, Tanya | |
dc.date.accessioned | 2023-04-02T09:53:38Z | |
dc.date.available | 2023-04-02T09:53:38Z | |
dc.date.issued | 2021-09-07 | |
dc.identifier.uri | http://hdl.handle.net/11718/26272 | |
dc.description.abstract | Indian customers present a very lucrative market for two-wheelers with its congested traffic
conditions lower purchasing power. Despite being the world’s third-largest emitter of
greenhouse gases1, the electric vehicle market in Indian is at an early stage where the adoption
rate is less than 1%. The segment grew at a CAGR of 16.9% in 2020, reaching the sales figure
of 152,000 units, including 24,000 units of high-speed two-wheeler vehicles. The demand has
been increasing tremendously with the introduction of new battery technologies2. The
country’s major companies selling high-speed EVs are shown in the below chart with their
overall market share | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Electric vehicle | en_US |
dc.subject | Two-Wheeler market | en_US |
dc.subject | Consumer purchase behaviour | en_US |
dc.subject | Covid | en_US |
dc.subject | Current E-Bikes - India | en_US |
dc.subject | Electric motorcycle | en_US |
dc.subject | Pulsar or Apache | en_US |
dc.title | Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache | en_US |
dc.type | Student Project | en_US |