Hype marketing: supreme
dc.contributor.advisor | Kapoor, Anuj | |
dc.contributor.author | Pandiya, Kangana | |
dc.contributor.author | Gupta, Shashwat | |
dc.date.accessioned | 2023-04-03T05:42:03Z | |
dc.date.available | 2023-04-03T05:42:03Z | |
dc.date.issued | 2021-12-14 | |
dc.identifier.uri | http://hdl.handle.net/11718/26278 | |
dc.description.abstract | Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch. We would like to focus on Supreme specifically, to understand how it creates hype and why it is so effective. For example, Supreme listed red bricks at an exorbitant $30 per brick and it sold out! | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Hype marketing | en_US |
dc.subject | Marketing strategy | en_US |
dc.subject | Brand-religion | en_US |
dc.subject | Product launch - Hype marketing | en_US |
dc.subject | Luxury products | en_US |
dc.title | Hype marketing: supreme | en_US |
dc.type | Student Project | en_US |
Files in this item
This item appears in the following Collection(s)
-
Student Projects [3208]
Student Projects