Hype marketing: supreme

dc.contributor.advisor	Kapoor, Anuj
dc.contributor.author	Pandiya, Kangana
dc.contributor.author	Gupta, Shashwat
dc.date.accessioned	2023-04-03T05:42:03Z
dc.date.available	2023-04-03T05:42:03Z
dc.date.issued	2021-12-14
dc.identifier.uri	http://hdl.handle.net/11718/26278
dc.description.abstract	Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch. We would like to focus on Supreme specifically, to understand how it creates hype and why it is so effective. For example, Supreme listed red bricks at an exorbitant $30 per brick and it sold out!	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Hype marketing	en_US
dc.subject	Marketing strategy	en_US
dc.subject	Brand-religion	en_US
dc.subject	Product launch - Hype marketing	en_US
dc.subject	Luxury products	en_US
dc.title	Hype marketing: supreme	en_US
dc.type	Student Project	en_US