Willingness to disclose data in e-commerce: transparency and personalization as a stimulant
dc.contributor.advisor | Kapoor, Anuj | |
dc.contributor.author | Bhagat, Manisha | |
dc.contributor.author | Naik, Pratham | |
dc.date.accessioned | 2023-04-03T06:42:36Z | |
dc.date.available | 2023-04-03T06:42:36Z | |
dc.date.issued | 2021-12-14 | |
dc.identifier.uri | http://hdl.handle.net/11718/26284 | |
dc.description.abstract | In our study, we want to find out the behaviour by bringing in another factor: information-use transparency. We want to determine how privacy valuation, personalization, and information-use transparency interact. We want to find how consumers’ preferences for privacy, service personalization, and information transparency affect their willingness to share information. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | E-commerce | en_US |
dc.subject | Consumers’ information | en_US |
dc.subject | Digital services | en_US |
dc.title | Willingness to disclose data in e-commerce: transparency and personalization as a stimulant | en_US |
dc.type | Student Project | en_US |
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