| dc.description.abstract | After the humble beginnings of short video sharing platforms from platforms such as Dubsmash
and Tiktok, this sharing economy has grown tremendously with the addition of many new players
such as MX Takatak, Josh, Moj, Roposo, etc. and the launch of short video sharing features by
bigger players such as Instagram’s reels and Youtube Shorts. From increasing channel traffic to
affiliate marketing, the short video platforms provide several opportunities for their users. In this
project, we would first like to analyze the several business models of these platforms. Based on
this analysis about the business models and their performance implications, we would recommend
the models that are most likely to fare better in the current market conditions. Looking at its
tremendous growth potential, we would also try to gauge the market potential of such platforms in
the future. | en_US |
