Analyzing the shift of positioning owing to technology adoption in product/service by traditional industries and its impact on customer perceptions
Abstract
In the current era, it is not a surprising fact that smart technology has become an integral part
of any business's success. In the digital age, where a smartphone is capable of performing any
task, including booking a cab, reserving seats at a popular restaurant, or even giving a job
interview, we have come a long way. The data has become more valuable than money, enabling
companies to generate key insights that would eventually help in business growth. The Internet
has become an indispensable part of our lives. No business can grow without utilizing the
Internet. And it's just rubbing the surface.
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