Relevance of the seven deadly sins in marketing
Abstract
Since time immemorial, sins and morality have been a subject of interest among religious
communities. Many religions argue that human beings' natural desires and longings are sinful in
nature if left unchecked. The Judeo-Christian worldview, in particular, talks about sins and virtues
extensively. Although not written in the Bible, the Roman Catholic church First enumerated it
under Pope Gregory I and elaborated in the 13th century; they are Pride, Greed, Lust, Envy,
Gluttony, Wrath and Sloth. Humility, Charity, Chastity, Gratitude, Temperance, Patience, and
Diligence are the seven virtues that can be used to combat each of the sins mentioned above.
According to John Bossy, a British historian, the seven deadly sins were a framework on which
the Catholic church established a standard of moral value and ethics for society and community in
the 13th century. It may be argued that it was an attempt by the Catholic church to restore the
moral values of the mediaeval society at the time.
Seven sins can be regarded as human inclinations that influence one's behaviour in a broad sense.
Because morality is subjective, it is hard to categorise what is good and evil. Therefore, it is crucial
to highlight that one's understanding of morality may alter depending on his ideas. However, we
cannot rule out the possibility that sins are more narcissistic in nature than their equivalents, with
a greater emphasis on "self”. For example, most people agree that gluttony and anger are evil,
whereas love and humility are good. Morality is one of the most complex aspects of human
reasoning, conduct, and thought.
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