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dc.contributor.authorAgarwal, A.K.
dc.date.accessioned2023-04-13T09:54:18Z
dc.date.available2023-04-13T09:54:18Z
dc.date.issued2022
dc.identifier.citationAgarwal, A.K. (2022).Doing business in India: The PESTEL framework. Springer.en_US
dc.identifier.issn2192-8096
dc.identifier.urihttp://hdl.handle.net/11718/26339
dc.description.abstractThe book focuses on the different aspects of business in India required to be taken care of by any businessperson, especially a foreigner, willing to do business in India. India is known for “unity in diversity.” The country being a very old civilization, and of continental size with great diversity, often remains a mystery for most of the foreign investors and businesspersons who get very easily attracted to it because of the humongous market and its potential. The book goes deep into the various important aspects of business in India which essentially hold the key to success of a business venture. A good understanding of the political, economic, social, technological, environmental, and legal aspects (the PESTEL framework) of the business environment in the country holds a businessperson in good stead in comparison with others who have little or no idea of the big picture. The book discusses these aspects with pertinent examples to make understanding their interplay easy. Any person unfamiliar with India as a country will get a good idea of different aspects of the country through the PESTEL framework and will be able to understand the true meaning of unity in diversity. Also, it makes it possible for someone well versed with the system of business in India to appreciate the finer aspects.en_US
dc.language.isoenen_US
dc.publisherSpringer Singaporeen_US
dc.subjectBusiness environment in Indiaen_US
dc.subjectEase of doing businessen_US
dc.subjectBusiness structure in Indiaen_US
dc.subjectBusiness potential in Indiaen_US
dc.titleDoing business in India: The PESTEL framework.en_US
dc.typeBooken_US


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