Exploring next-gen business opportunities for Amazon
Abstract
The following project wishes to explore two emerging market trends in the entertainment sector, first being the advertisement-based video on demand or AVoD and E-gaming gaining traction in India. Thus, the two opportunities will be thoroughly evaluated. The existing capabilities of Amazon shall be analysed, and it will be seen how far Amazon is from the ideal position in these segments. A way forward for Amazon to foray in the same will be provided. Thereafter, the possible set of challenges are considered in terms of technology, operations, and cost. The nascent stage affords Amazon an opportunity to set standards in these arenas
and be indispensable.
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