Twitter engagement impact on Indian financial markets

Abstract

This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis suggesets that social media do have positive influence on stock markets. Escpecially, the reach in social media platforms is critical for positive returns in stock market. We have analyzed sector wise variation in influence of social media markets and finally concluded with insights on which companies and how they can use social media to manage their stock market valuations.