Artificial intelligence in direct-to-consumer retailing

dc.contributor.advisor	Kapoor, Anuj
dc.contributor.author	P, Jagath K
dc.contributor.author	Behera, Dibyajyoti
dc.date.accessioned	2023-04-24T04:19:29Z
dc.date.available	2023-04-24T04:19:29Z
dc.date.issued	2022-03-21
dc.identifier.uri	http://hdl.handle.net/11718/26421
dc.description.abstract	Direct to consumer businesses are a form of e-commerce that connects the manufacturers directly with the customers without the involvement of the middleman. In D2C channel, manufacturers have more and direct control on the selling, marketing, and distribution network of the businesses which helps in a better connect with the customers, and understanding their needs, expectations and feedback. Unlike traditional retail channel, there is no involvement of wholesalers or distributors. So, there are multi-dimensional benefits of having D2C retail channel.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Direct-to-Consumer retailing	en_US
dc.subject	D2C brands	en_US
dc.subject	Artificial intelligence	en_US
dc.subject	D2C sales channel	en_US
dc.subject	D2C retail	en_US
dc.title	Artificial intelligence in direct-to-consumer retailing	en_US
dc.type	Student Project	en_US