Effect of nutritional labelling on consumer purchasing decision

Abstract

Food labelling is created to advertise and inform customers about the product and is limited by regulation. Product makers have to specify certain information by law, and it might not be the most useful to consumers. We will explore what type of information and its delivery is most effective for understanding the utility of the food label. The products chosen are packaged juices and milk powders, categorically because they are seen as a healthy drinks and consumed by health-conscious people, who would be first affected by label changes.