Analysis of value chain of fresh organic vegetables of Indian start-ups

Abstract

India's organic food market is expected to grow at a CAGR of 25% (India Organic Food Market Report 2018: Market Is Expected to Grow at a CAGR of 25% to 2023, n.d.) The growth highly depends on established firms' performance and emerging start-ups that venture into the production and marketing of organic food products. Realizing this, the Government of India has also come up with schemes like Paramparagat Krishi Vikas Yojana to increase organic production. With various actors aiming to utilize the growing market for organic produce, the start-ups in this field must be equipped with the latest trends and advancements in managing their products' value chain.