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dc.contributor.advisorVemireddy, Vidya
dc.contributor.authorThahaniya, Anu
dc.contributor.authorL, Girish Kumar
dc.contributor.authorSingh, Sakshi
dc.date.accessioned2023-04-25T06:04:30Z
dc.date.available2023-04-25T06:04:30Z
dc.date.issued2021-12-14
dc.identifier.urihttp://hdl.handle.net/11718/26456
dc.description.abstractE-commerce is a promising channel for farmers to meet their buyers as India witnesses a rise in digital penetration, growth of the agri-tech sector, and increased internet penetration in India (Statista). The internet has enabled more efficient monitoring and movement of goods bringing various stakeholders closer. Agriculture is one of the few sectors yet to witness the impact of e-commerce, but that is getting changed lately as many e-market agricultural start-ups in India have shown optimistic growth and increased investor confidence like Crofarm (last round of funding- July 19th, 2021, $10.2 M), Waycool (last round of funding- March 30th, 2021, $20.6 M), Ninjacart (last round of funding- May 23rd, 2021, $9.5 M), etc. The digital innovations and technological intervention in e-marketing coupled with the liberalization of market regulations have caught attention of small and medium players to enter the market. There is a need for developing a sustainable model that employs efficient processes to improve convenience, reduce wastage and cost, and be more reliable.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectE-marketen_US
dc.subjectAgricultural Produceen_US
dc.subjectE-commerceen_US
dc.subjectAgri-tech sectoren_US
dc.subjectAgricultural start-upsen_US
dc.titleAnalysing scope and challenges with e-market for agricultural produceen_US
dc.typeStudent Projecten_US


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