Evolution of brand messaging by businesses due to Covid-19
dc.contributor.author | Rajesh, Shah Akshat | |
dc.contributor.author | Mittal, Khanak | |
dc.date.accessioned | 2023-09-29T04:37:25Z | |
dc.date.available | 2023-09-29T04:37:25Z | |
dc.date.issued | 2023-08-07 | |
dc.identifier.uri | http://hdl.handle.net/11718/26693 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Brand messaging | en_US |
dc.subject | Covid-19 | en_US |
dc.subject | Consumer behaviour | en_US |
dc.subject | Marketing tactics | en_US |
dc.title | Evolution of brand messaging by businesses due to Covid-19 | en_US |
dc.type | Student Project | en_US |
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