Evolution of brand messaging by businesses due to Covid-19

dc.contributor.author	Rajesh, Shah Akshat
dc.contributor.author	Mittal, Khanak
dc.date.accessioned	2023-09-29T04:37:25Z
dc.date.available	2023-09-29T04:37:25Z
dc.date.issued	2023-08-07
dc.identifier.uri	http://hdl.handle.net/11718/26693
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Brand messaging	en_US
dc.subject	Covid-19	en_US
dc.subject	Consumer behaviour	en_US
dc.subject	Marketing tactics	en_US
dc.title	Evolution of brand messaging by businesses due to Covid-19	en_US
dc.type	Student Project	en_US