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dc.contributor.authorVijayalakshmi, Akshaya
dc.contributor.authorLin, Meng-Hsien (Jenny)
dc.date.accessioned2023-10-05T06:40:28Z
dc.date.available2023-10-05T06:40:28Z
dc.date.issued2022-11-27
dc.identifier.issn1470-6431
dc.identifier.urihttp://hdl.handle.net/11718/26795
dc.description.abstractMothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, we use the psychological empowerment theory in this study to examine the association between social media use and educational expenditures. Through two studies, we show how a mother's use of social media (active/passive use) significantly impacts adolescent children's educational expenses via dimensions of psychological empowerment. We further demonstrate that the two dimensions of psychological empowerment differentially drive this relationship: intrapersonal (relying on the self) and Interactional (leveraging the community) empowerment. We discover that active (passive) social media use increases mother' intrapersonal (interactional) empowerment. We also find that cross-cultural differences play a role in psychological empowerment's effect on educational expenditures, where intrapersonal empowerment is vital in the United States, and interactional empowerment is more relevant in India. Our key contributions to literature are three-fold: we establish the relationship between a mother's social media use and educational expenditures for their adolescent children, identify predictors of different dimensions of psychological empowerment, and present evidence for cross-cultural differences in the empowering role of social media. https://doi.org/10.1111/ijcs.12891en_US
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofInternational Journal of Consumer Studiesen_US
dc.subjectEducationen_US
dc.subjectEmpowermenten_US
dc.subjectIndiaen_US
dc.subjectSocial media useen_US
dc.titleOne-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usageen_US
dc.typeArticleen_US


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